Ash Gaming Playtech

Playtech - World's Biggest Supplier of Casino Games

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Playtech, the biggest supplier of online casino gaming software solutions, is floated on the London Stock Exchange. It is famous for its value added, cutting edge solutions.

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How It All Began: A team of entrepreneurs hailing from the software engineering, casino gaming, and multimedia industries launched Playtech at Taru Estonia in 1999. The vendor got its first licensee in 2001 and began to grow very fast. Today, its portfolio contains dynamic products such as bingo network, land-based casino solutions, mobile gaming services, live casino, and videobet.

Playtech became a publicly traded company in 2006. The same year, the vendor expanded into Bulgaria. In later years, the provider launched its online sports betting software and entered the regulated markets of Serbia, Estonia, Spain, and Italy.

Strategic Acquisitions: Playtech started signing strategic acquisition deals from 2010. It acquired GTS, the game aggregator; Virtue Fusion, UK’s biggest bingo provider; Ash Gaming, a top provider of online casino games; Mobenga, a supplier of mobile gaming solutions; PTTS, a specialist in affiliate marketing; and Intelligence Gaming, a management systems supplier. In 2012, the company acquired Geneity, UK’s leading provider of sports betting solutions.

Playtech Now: Today, the company has its headquarters in the Isle of Man and employs more than 5000 talented people worldwide. Playtech's research and development centres are spread across 14 countries.

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Playtech offers an impressive portfolio of 13 products. In addition, operators can avail of invaluable services such as customer support, banking, fraud prevention, hosting, payment advisory, live dealer services, marketing, and network management.

Here is a brief overview of some of the products in the Playtech portfolio:

Information Management Solution: Called IMS for short, this is a collection of tools that all operators require to successfully run an online gambling business.

Casino: The casino combines top-notch gaming content with sophisticated technology. The library, which contains more than 500 games, is easy to integrate into existing systems. Every year, Playtech releases more than 50 new games into the industry. Many Playtech games are created as a result of deals signed with third party brands such as HBO, Warner Bros, NBC Universal, and MGM.

Content (EdGE): This product is a library of poker games, bingo games, and online casino games. Since it offers gaming content from over 25 providers, it can boast the world's largest library of games. Since all the content is easily made available on a single platform, the games become easy to access with just one user account.

Sportsbook: Playtech's online sports betting product includes a mobile sportsbook and a virtual racing simulator.

Poker: Playtech's poker product is available on the iPoker network, which features amazing promotions, large bonuses, fraud prevention, and 24/7 support. Operators can also use Playtech's poker widgets to offer mini games and other poker-related products.

The iPoker network attracts more than 35,000 players at peak times. This is not surprising when you consider the fact that it features a huge selection of promotions, which includes regular tournaments with a guaranteed prize pool that exceeds £10 million every month.

In addition, Playtech has dedicated poker networks for Finland, Serbia, Spain, France, and Italy.

Online Bingo: The acquisition deal Playtech signed with Virtue Fusion enables it to offer one of the best online bingo products in the world. This product includes life-transforming prizes, plenty of mini games, and management tools. Operators can customize the product as they please to offer a unique bingo site that fully suits their brand.

Social Gaming: Playtech is famous for its social casino, poker, and bingo games, available in as many as seven languages. This product allows players to meet friends from different parts of the world.

Unique Features of Playtech

• Play Playtech games across multiple channels
• Unique branded slots
• Games loaded with unique bonus features

Playtech was the creator of casino favourites such as Gladiator, Age of Gods and Great Blue. They were the first to develop comic hero slots through a licensing deal with Marvel, but that relationship came to an end in 2017. Players were quite disappointed as this meant that popular titles like Iron Man, The Hulk and Punisher were removed from all Playtech casinos. Fortunately, the company signed a new deal with Warners Bros to develop games around brands like The Suicide Squad and Justice League. See video preview below.

Playtech's mobile casino gaming product is called The Mobile Hub, created in collaboration with Mobenga (the mobile experts) in 2012. It is based on technology that allows operators to offer not only Playtech's mobile gaming content, but also mobile games from third party providers on a single platform. Since the software is based on a foundation of HTML5, players do not have to download any native gaming app to access the games on their smartphone or tablet browsers.

Live Dealer Gaming - Dedicated Live Dealer Games

Playtech's live dealer software powers a number of prominent Asian and European online gambling sites. The live gaming action is streamed in top quality from sophisticated gaming studios. Playtech has also launched dedicated tables with native-speaking live croupiers for players from Spain, Italy, and UK. In addition, Playtech's live dealer platform is compatible with desktops, smartphones, and tablets.

Playtech also offers a selection of TV games. Available only in Spain, Italy, and the UK, they combine the best elements of casino gaming with a live game show. Players can access the TV games through voice telephony, SMS, TV app, mobile remote controller, and web interface.

The news section of Playtech's official website is packed with stories of Playtech bagging industry awards. Here are just a few of the awards conferred on Playtech:

• Aim to Main Award at Grand Thornton Quoted Company Awards
• Top trophy at Global Gaming Awards of 2016
• Three headline awards at eGR B2B Awards of 2016
• International Corporate Event Awards for ICE 2016
• Four eGaming Review B2B Awards for Best Bingo, Poker, Slots, and Mobile

Playtech Acquires Ash Gaming

Back in December 2011, Playtech concluded a deal which saw them acquiring Ash Gaming and its entire portfolio of games.

Ash Gaming Portfolio

Ash Gaming came to the fore in 2002 when they offered to design software that was specifically tailored to each client in the online gaming industry. From that time, Ash Gaming has grown to developing games that are rich in graphics and are not only enticing to players, but are financially beneficial for all their clients. The quality that Ash Gaming produces has not only captured a corner of the online gaming market, but it has also put them up there with the leaders in this field.

They are known to be innovative and inventive and produce games that are not only graphically superior but also come from a solid platform for sustainability and productivity.

Operators Using the Software

Virgin Casino, Sky Bingo, Betfred Bingo, Lotto and Games, Virgin Bingo, Mecca Games, The Spin Room, Gala Bingo and Gala Casino have all integrated Ash Gaming software into their online casino.

Other Products

Ash Gaming offers virtual horse racing, dog racing games and fixed odds games together with a host of very well patronised slot games such as Slot Blox, Amazon Wild, Pharaoh's Treasure, Alice's Wonderland, King Arthur, Tubik's Slots, Around the world, Rich and Famous, Top of the Slots, The War of the Worlds and many more.

Dedicated slots fans are sure to be familiar with legendary
developers such as IGT and Playtech, as these companies are
responsible for a large number of the games adorning virtual and
land-based casinos.

There are, however, several firms
currently turning out games of equal quality, even though their
company names aren’t quite as famous. One of these is Ash
Gaming, and this article is dedicated to discussing their line
of original and innovative virtual slot machines.

Ash Gaming Company Info

Ash Gaming debuted in 2002, and they quickly established a
reputation within the online casino industry by offering custom
products to their clients. Their slots soon became known for
one-of-a-kind bonuses, frequent payouts, impressive graphics,
and storylines that pushed the boundaries of the medium. In
addition, Ash developed their own versions of instant win,
poker, and table games.

It wasn’t long before Ash Gaming was also making licensed
products, and these ranged from the mainstream (The X Factor) to
the downright subversive (The Life of Brian). Coupled with their
expanding catalogue of original games, the UK-based company was
poised to become a growing player in the industry.

Their attention to detail and rapid expansion did not go
unnoticed by competitors. Ash Gaming’s web-based Flash products
had developed a loyal fanbase, and in 2011 they received an
offer they couldn’t refuse. Industry giant Playtech proposed a
$30 million buyout, while at the same time promising to keep the
core development team in place.

That brings us to the present. Ash Gaming continues to do
what it does best, but now they’re able to draw upon the support
and resources of one of the biggest names in the online casino
business.

Contacting Ash Gaming

If you need to get in touch with Ash Gaming, there are
several options available. The most direct is to visit them at
their London office, which is just a 10 to 15-minute walk from
the Cannon Street or London Bridge train stations.

For those who prefer to use snail mail, their official
address is as follows:

• Ash Gaming, Fourth Floor, 61 Southwark Street, London, SE1 OHL, United Kingdom

Other methods of contact also exist, and these include the
following:

• Telephone – +44 (0) 207 633 3570
• Fax – +44 (0) 207 117 3276
• General Questions Email – [email protected]
• Recruitment Questions Email – [email protected]
• Sales Questions Email – [email protected]

Ash Gaming Employees

Most articles of this type only focus on the slots. While
that’s certainly the driving force behind Ash Gaming, we think
it’s also a bit short-sighted not to recognize some of the
talented men and women who help conceive and develop these
wonderful virtual games.

Chris Ash

The founder of Ash Gaming, he even lent his
surname to the title of the company.

Chao Wang

A senior developer for Ash and Playtech since
2011, Chao was educated at the Imperial College London and
previously worked for Yahoo! and Gooii. He’s fluent in Chinese
and English, with a basic knowledge of Korean and Japanese.

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James Owens

A Java developer employed by the company since
2015, this University of Hertfordshire graduate previously
worked in the same capacity for Laverock Von Schoultz Ltd. James
enjoys reading and watching a variety of sports in his spare
time.

Sandra Lara Castillo

Employed by Ash as a mathematical game
designer since 2015, she previously served in the same role for
Akamon Entertainment. In addition to her role with the company,
she’s the vice president for the Barcelona-based Epysteme.
Speaks English, Spanish, German, and Catalan.

Lukasz Manka

The IT system manager for the company since
2009, he has also worked for Saloria Architects, WIP P.H.U., and
K-Tech. Fluent in Polish and English, he’s received training at
institutions ranging from the Silesian University of Technology
to the London School of Computer Education.

Mark Serlin

Employed as a senior developer with the company
since 2005, Mark currently focuses on writing Java game engines
for serverside deployment. Prior to this job, he worked for
Mindhouse, Playjam, Ash Luecker Ltd., and the Royal Veterinary
College. In his spare time, he enjoys playing guitar and
camping.

Alison McEvoy

A development manager for the company since
2008, she previously worked for ITV, Cantor Fitzgerald, and Gala
Coral Group. When she’s not leading a team project, Alison
enjoys skiing, painting, traveling, and watching stand-up
comedy.

Laurie Edwards

Serving as an agile project manager for Ash
Gaming, Laurie has worked in this capacity since 2015. She
previously worked for Code & That, the Denver Museum of Nature &
Science, and the Twentieth Judicial District of Colorado. She
holds a BA in Archaeology and an MA in Historical Archaeology,
and in her spare time enjoys reading, attending lectures,
cooking, and practicing Bikram yoga.

Alam Gill

Employed as a project manager since 2013, he
helps develop games for clients such as Betfair, William Hill,
and Ladbrokes. He served as a QA analyst within the company from
2008 to 2012, and he worked in the same capacity for Electronic
Arts from 2005 to 2007. Educated at the University of
Hertfordshire, his hobbies include scuba diving, football, and
learning a foreign language.

Ash Gaming Slots

If you’ve never played Ash Gaming slots before, then you’re
in for a treat. These games break with the old traditions, and
their frequent payouts are sure to make them a welcome addition
to any player’s list of favorites. This section includes all of
their available slots to date, although you can expect more to
become available in the future.

Alice’s Wonderland

A 5-reel, 20-payline slot based on the
Lewis Carroll novel and the pair of Disney movie adaptations.

Amazon Wild

A 5-reel, 100-payline slot that presents 3D
graphics, an exotic Amazon theme, wilds, and multiple bonus
opportunities.

Angel or Devil

The 5-reel, 20-payling slot allows players
to choose how their game pays and plays. The angel side offers
more wins, while the devil side provides bigger wins. If you
want a little of both, that’s also an option.

Around the World

This 5-reel, 20-payline was inspired by
the famed Jules Verne novel Around the World in 80 days. If you
activate the Reverse Play feature, you’ll win every time you’re
supposed to lose (and vice versa).

Bounty of the Beanstalk

A 50-payline slot that brings the
classic Jack & the Beanstalk story to life with stunning 3D
graphics.

Britain’s Got Talent

Features 5 reels and 20 paylines. The
theme is the game is taken from the UK variety show Britain’s
Got Talent, which is produced by Simon Cowell (of American Idol
fame).

Circus of Cash

A 5-reel, 25-payline game
with free spins, wilds, multiple bonus rounds, and a progressive
jackpot.

Cash! Bang! Wallop!

Cash! Bang! Wallop!

Instead of the regular payline
structure, this slot uses a honeycomb design. While it’s unique
to look at, it also gives players 118,700 ways to win.

Chests of Plenty

Part of the Nine Diamond Progressive
Jackpot system, this 5-reel, 20-payline slot includes numerous
bonus opportunities and a detailed in-game story.

Fairest of Them All

Enter a fantasy world filled with
charming princes and elves. This 5-reel, 20-payline slot
includes a progressive jackpot, wilds, scatters, and bonus
round.

Full Moon Fortunes

A horror-themed slot that features a
terrifying werewolf. This 5-reel, 20-payline game includes
multipliers, wilds, and scatters. Watch out for the full moon
symbols, as it brings about a transformation on the reels.

Gin Joint Jackpot

Travel to Chicago during the Roaring
Twenties and take on Prohibition-era criminals such as Al
Capone. Includes a progressive jackpot and multiple bonus
rounds.

Gold Rush Showdown

Set in 19th century America, this
5-reel, 20-payline slot features bonus rounds, a progressive
jackpot, and appropriate symbols such as spurs and bags of gold.

Hawaiian Treasure

Play for as little as a penny on this
slot that takes you to a tropical island paradise.

Heart of the Jungle

The jungle theme is reminiscent of
Tarzan, and the 50-payline game also includes scatters, wilds,
free spins, and bonus rounds.

Jewels of Atlantis

Travel under the ocean waves and visit
the lost city of Atlantis in this game. There are a total of 640
different line combinations to wager on.

King Arthur

Journey back to Camelot with this 5-reel slot
that includes Arthur and Merlin as wild symbols. If you pull the
sword from the stone in the bonus round, your winnings could
become the stuff of legends.

Leprechaun’s Luck

This game features a cute leprechaun
mascot, free spins, locked wilds, and two bonus rounds that can
both lead to a progressive jackpot.

The Life of Brian

Based on the 1979 film from Monty Python,
this irreverent slot includes 30 paylines, free spins, scatters,
wilds, and a progressive jackpot.

Life of Leisure

This slot focuses on a life of pleasure and
relaxation, and it includes 20 paylines, free spins, a
progressive jackpot, and two interactive bonus rounds.

Little Britain

Based on the hit British comedy show, this
30-payline slot includes characters from the show, as well as
the same theme music and narrator (Tom Baked of Dr. Who fame).

Madness House of Fun

A 5-reel, 25-payline slot that
includes free spins, wilds, scatters, and a progressive jackpot.
Based on the career of Madness, a pop group from the 1980s who
later became known as The Nutty Boys.

Midas Millions

Based on the story of King Midas, this slot
offers 118,700 ways to win thanks to its unique honeycomb
structure.

Mini Dragons

An easy-to-understand game with 20 paylines,
adorable graphics, and a cascading reels feature.

Nags to Riches

Dedicated to horse racing enthusiasts, this
25-payline slot includes wilds, scatters, multipliers, free
spins, and a progressive jackpot.

Nest Egg

This 20-payline progressive is meant for bird
lovers, whether you prefer robins, woodpeckers, owls, doves, or
blackbirds.

Nostradamus

There are no paylines in this game, but there
are still 243 ways to win. Includes scatters, wilds, and free
spins, as well as a progressive jackpot. Inspired by the life of
the 16th century French seer.

Pharaoh’s Treasure

Travel to Egypt and search for ancient
treasures in this 20-payline slot. Classic options such as wilds
and scatters abound, and a gambling option allows players to
increase any win by a factor of four.

Reel Gems

Filled with gemstones and a rich purple
background, this game is all about elegance. There are no
traditional paylines, but players still have 243 ways to win on
each spin.

Respinner

A modern take on the classic slots featuring bars
and cherries, this machine offers bonus rounds that pay up to
5,000 times your initial wager.

Sensible Soccer

Designed for the European market, this
25-payline slot is based on a classic console video game from
the 1990s. Free spins and wilds are included, as well as a
progressive jackpot.

Sinbad’s Golden Voyage

Sail across the seas in search of
treasure and adventure. This slot includes expanding wilds, free
spins, scatters, stacked symbols, and a number of bonus games.

The Glass Slipper

A unique take on the legend of
Cinderella, this slot includes 20 paylines, wilds, scatters, 3D
graphics, and a progressive jackpot.

The War of the Worlds

Based on the classic novel from H.G.
Wells, this 100-payline slot features wilds, scatter, a big
jackpot, and plenty of symbols depicting an alien invasion of
Earth.

Time for a Deal

Similar in theme to a TV game show, this
25-payline slot is easy to understand and offers re-spins,
multipliers, bonus rounds, and a progressive jackpot.

Time Machine

You take on the role of a time traveler in
this 20-payline slot, and your goal is to collect artifacts from
various time periods and safely transport them back to the
present.

Triple Inferno

Choose from three machines to play, with
each slot having a total of five jackpots. As jackpots begin to
ignite, you’ll even have the option of switching machines.

Who Wants to Be a Millionaire?

This 50-payline game is
based on one of the most popular game shows on the planet.
Thanks to the progressive jackpot, you’ll also have a chance to
become an actual millionaire.

Wild Gambler

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A 20-payline slot that takes players on an
African safari filled with multipliers, bonus rounds, free
spins, and a memorable lock-and-spin feature.

Wild Gambler Arctic Adventure

The sequel to the previous
entry takes players to an arctic setting. The lock-and-spin
feature is back, and there are also free spins, wilds, and
scatters.

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Winnings of Oz

Based on the 1939 film The Wizard of Oz,
this colorful slot has 25-paylines, multiple bonus rounds, free
spins, and a progressive jackpot.

The X Factor

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A 20-payline game inspired by the TV talent
show of the same name. Actual winners from the show are
featured, and there are also free spins, wilds, and scatters to
look forward to.

Summary

Ash Gaming slots have been thrilling customers since 2002,
and their buyout by Playtech has enabled them to bring even more
entertaining options to virtual casinos. Their employees are as
diverse as their games, with their London headquarters
containing a workforce originating from Poland, Spain, and China
(among others). Their slot machines are the main selling point,
however, with crisp graphics, unique bonuses, and engaging
storylines that have become the envy of the competition.